June 05, 2019
The annual Great Singapore Sale (GSS) is around the corner. During this period, prices fall to an all-time low and bargain hunters are often enticed by attractive discounts to spend more. With a greater incentive to spend, lots of sales transactions are made with plenty of retail membership signups completed leading to a lot of paper being processed carrying personal information.
While bearing in mind that this is a good opportunity to drive sales, retailers need to be mindful that this increases the volume of personal data collected from shoppers. which can come in the form of physical credit card details or membership forms filled up at brick and mortar stores, or even online registration and credit card transactions on e-commerce platforms.
Whether its brick and mortar stores or e-commerce platforms, various retailers collect and process data for business purposes, such as for membership details and to gather shopper insights. During the GSS period where sales transactions are at an all-time high, it is especially important for retailers to be more stringent in what personal data they require from shoppers, be it sensitive data or non-confidential information. Planning and implementing a comprehensive security protocol is the most important measure to prevent a potential data breach of customers’ personal data from happening. This is to protect the retailer against receiving a hefty fine from the Personal Data Protection Commission (PDPC).
How can e-commerce platforms protect customer data?
How can brick and mortar stores protect customer data?
Tips for customers to protect themselves while shopping
Start Protecting Your Business
An organisation that integrates data protection into its business processes can help reduce the risk of a data breach and non-compliance to the PDPA. Learn more about how Shred-it can protect your documents and hard-drives by contacting us.